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Home » Liv Morgan 2026: Net Worth, Fight Purses, Endorsements, Career Records

Liv Morgan 2026: Net Worth, Fight Purses, Endorsements, Career Records

Liv Morgan Biography

Liv Morgan is an American professional wrestler and actress signed to WWE, where she competes on the Raw brand and has become one of the company’s top women’s stars through multiple title reigns and high-profile storylines. By 2026, she is recognized not just for her in-ring success but also for her growing popularity, media appearances, and strong social media presence.

Liv Morgan’s Biography

CategoryDetails
Real NameGionna Jene Daddio
Ring NameLiv Morgan
Date of BirthJune 8, 1994
Age31 years old
BirthplaceParamus, New Jersey, United States
CollegeVillanova University
ReligionChristianity
NationalityAmerican
Height5’3″ (160 cm)
Weight130 lbs (59 kg)
Turned ProOctober 2014 (WWE contract signing)
Net WorthApproximately $3 million
Annual Salary$600,000 base salary from WWE
Relationship StatusSingle
SpouseN/A
Signature MoveObLIVion
Instagram@yaonlylivvonce

Early Career

Liv Morgan’s wrestling journey began in October 2014 when she signed her first WWE contract at just 20 years old. The New Jersey native had been a competitive cheerleader before discovering her passion for professional wrestling. After signing, she was assigned to the WWE Performance Center where she trained intensively.

Morgan made her NXT debut on February 11, 2015, initially appearing as a planted fan who rushed the ring during Tyler Breeze’s entrance. She competed under the ring name Marley for her early matches, including a loss to Eva Marie in November 2015. Her big break came when she formed The Riott Squad alongside Ruby Riott and Sarah Logan, a stable that would define her early main roster career and establish her as a legitimate threat in the women’s division.

Professional Career

Liv Morgan’s main roster debut arrived on November 21, 2017, when she appeared on SmackDown as part of The Riott Squad, immediately making an impact by attacking Charlotte Flair, Naomi, and Natalya. After the stable disbanded in 2019, Morgan embarked on a singles journey that saw her character evolve dramatically. Her career reached new heights in 2022 when she won the Women’s Money in the Bank ladder match and cashed in the contract that same night, defeating Ronda Rousey to capture the SmackDown Women’s Championship—her first singles title in WWE. She later won the Women’s World Championship at King and Queen of the Ring 2024 against Becky Lynch.

Morgan has also found tremendous success in tag team competition, partnering with Raquel Rodriguez to become four-time WWE Women’s Tag Team Champions, setting a record for the most reigns as a team. In 2024, she joined the Judgment Day stable, adding a darker edge to her character and forming an on-screen partnership with Dominik Mysterio that has become one of WWE’s most talked-about storylines.

Liv Morgan’s Net Worth Details

As of 2026, Liv Morgan’s net worth is estimated at approximately $3 million, according to multiple reliable sources within the wrestling industry. This figure represents a significant increase from earlier in her career and reflects her growing status within WWE. Her financial portfolio consists of several revenue streams beyond her base WWE salary. The $600,000 annual guaranteed salary serves as her foundation, but Morgan supplements this income through merchandise royalties, pay-per-view bonuses, and appearance fees. Her popularity has led to strong merchandise sales, including t-shirts, hoodies, and accessories featuring her “Liv More” branding. Additionally, Morgan has made smart investments in real estate, owning a property in Spring Hill, Florida, and maintains a collection of luxury vehicles including an Audi A6 and Mercedes-Benz S-Class. Her net worth is expected to continue growing as she takes on more prominent roles in WWE and expands her business ventures outside the ring.

Fight Purses

EventDateMatch/AchievementEstimated Purse/Bonus
Money in the BankJuly 2, 2022Won Women’s Money in the Bank Ladder Match$150,000 – $250,000
Money in the BankJuly 2, 2022Defeated Ronda Rousey for SmackDown Women’s Championship$200,000 – $300,000
WrestleMania 39April 1, 2023Tag Team Championship Match (Participated)$100,000 – $150,000
King and Queen of the RingMay 25, 2024Won Women’s World Championship (defeated Becky Lynch)$200,000 – $350,000
Crown JewelNovember 2, 2024Won Women’s Crown Jewel Championship (inaugural)$150,000 – $250,000
WrestleMania 41 (Night 2)April 20, 2025Women’s Tag Team Championship Match (Challenged)$150,000 – $250,000
SummerSlam 2024August 3, 2024Women’s World Championship Defense$175,000 – $300,000
Survivor SeriesNovember 22, 2024Women’s World Championship Match$150,000 – $250,000
Royal Rumble 2025February 1, 202530-Woman Royal Rumble Match (participated)$75,000 – $150,000
Base WWE Contract (Annual)2024-2026Annual Guaranteed Salary$600,000

Endorsements

Liv Morgan has strategically built her brand beyond the wrestling ring, securing several endorsement deals that reflect her marketability and appeal to diverse audiences. Her partnerships include:

  • Mattel: Featured in multiple WWE action figure lines, celebrating various looks and milestones throughout her career. These collectibles have proven popular among fans and collectors, significantly boosting her mainstream visibility.
  • Ringside Collectibles: Regularly promotes her exclusive action figures and merchandise through this specialized WWE collectibles retailer, often alongside fellow superstars like Dominik Mysterio.
  • C4 Energy: Partnership with the energy drink brand, leveraging her high-energy in-ring style and active lifestyle image.
  • Applebee’s: Casual dining chain collaboration that taps into her relatable personality and broad fan appeal.
  • Shop Live More: Morgan’s personal wellness and self-care brand that reflects her values and connects directly with her fanbase through products promoting positivity and self-improvement.
  • 100% Pure Whey Protein: Fitness and nutrition endorsement aligning with her athletic physique and dedication to training.
  • Nerdy Shirts: Collaboration with the pop culture apparel company, showcasing her fun-loving personality.
  • Paradigm Talent Agency: Signed in August 2024 for representation in entertainment ventures beyond wrestling, opening doors for potential acting and media opportunities.

Career Records

OpponentMatch TypeNotable EncountersRecord Summary
Rhea RipleySingles/Tag Team/ChampionshipMultiple title matches including SummerSlam 2024, Bad Blood 2024, Raw on Netflix (Jan 6, 2025)Highly competitive personal feud; Morgan won critical matches but Ripley reclaimed title January 2025
Ronda RouseyChampionship/Tag TeamWon SmackDown Women’s Championship July 2022 cash-in; multiple tag team title matches 2023Successful Money in the Bank cash-in (35 seconds); defeated Rousey twice to become champion
Becky LynchSingles/Tag Team/ChampionshipMultiple encounters across RAW and SmackDown; King and Queen of the Ring 2024Competitive matchups; Morgan defeated Lynch for Women’s World Championship May 25, 2024
Charlotte FlairSingles/Tag TeamEarly career main roster encounters 2017-2018; Riott Squad rivalryEstablished credibility in early main roster years
NatalyaSingles/Tag TeamVarious matches throughout careerConsistent competitors; diverse match outcomes
AsukaTag Team/SinglesMoney in the Bank 2022; periodic encountersRespectful competitive history; Morgan earned victory in ladder match
Alexa BlissTag Team/SinglesMultiple encounters; Money in the Bank 2022 ladder matchMixed results; competitive matchups
Raquel RodriguezTag Team (Partners)Four-time WWE Women’s Tag Team Champions together; record-setting teamRecord-setting partnership; most successful women’s tag team as duo
Ruby RiottSingles (Former Partner)Riott Squad members 2017-2021; occasional matchesCreated women’s tag team chemistry; disbanded after Riott’s 2021 release
Sarah LoganSingles (Former Partner)Riott Squad members 2017-2019Original faction member; various encounters post-breakup

FAQs

1. What is Liv Morgan’s real name and why did she choose her ring name?

Her real name is Gionna Jene Daddio. She chose “Liv Morgan” as her ring name when she signed with WWE in 2014. The first name “Liv” reflects her vibrant, lively personality, while “Morgan” was selected to create a memorable, marketable identity that would stand out in the wrestling world.

2. How did Liv Morgan get discovered by WWE?

Morgan was discovered after visiting Joe DeFranco’s gym in Wyckoff, New Jersey. WWE talent scouts recognized her athletic potential and charisma, leading to her signing a developmental contract in October 2014 at age 20. Her background as a competitive cheerleader demonstrated the athleticism and discipline WWE looks for in prospective superstars.

3. What championships has Liv Morgan won in WWE?

Morgan is a two-time Women’s World Champion, having held the SmackDown Women’s Championship in 2022 and the Women’s World Championship in 2024. She is also a record-setting four-time WWE Women’s Tag Team Champion with partner Raquel Rodriguez. Additionally, she won the 2022 Women’s Money in the Bank ladder match and the inaugural Women’s Crown Jewel Championship in 2024.

4. Is Liv Morgan related to anyone else in WWE?

No, Liv Morgan is not related to any other WWE superstars. She comes from a family of five children but is the only one who pursued professional wrestling. Any on-screen familial connections, such as her storyline partnership with Dominik Mysterio, are purely fictional for entertainment purposes.

5. What is Liv Morgan’s finishing move?

Liv Morgan’s signature finishing move is called the “ObLIVion,” a spinning facebuster that sees her lift her opponent and drive them face-first into the mat. The move’s name cleverly incorporates her first name and has become a reliable match-ender throughout her singles career.

6. Has Liv Morgan acted in movies or TV shows?

Yes, Liv Morgan made her acting debut in 2022 with a role in “The Kill Room,” starring alongside Samuel L. Jackson and Maya Hawke. The film marked her first foray into mainstream entertainment outside of wrestling. With her signing to Paradigm Talent Agency in 2024, she is expected to pursue additional acting opportunities.

7. What is Liv Morgan’s connection to the Judgment Day stable?

Morgan joined the Judgment Day stable in 2024, aligning herself with Finn Bálor, JD McDonagh, and Dominik Mysterio. Her addition brought a new dynamic to the group, particularly through her on-screen romance with Dominik Mysterio, which created one of WWE’s most talked-about storylines and helped establish her as a top heel in the women’s division.

8. Does Liv Morgan have any tattoos?

Yes, Liv Morgan has several tattoos that reflect her personal journey and beliefs. Her most prominent ink includes script on her forearm that reads “Live More,” which has become her personal mantra and inspired her merchandise brand. She also has various other smaller tattoos that hold personal significance.

9. What cars does Liv Morgan own?

Morgan has invested her wrestling earnings into a modest luxury car collection. Her garage includes an Audi A6, a Mercedes-Benz S-Class, and a Lexus. These vehicles reflect her success while maintaining a relatively understated lifestyle compared to some of her WWE colleagues.

10. Will Liv Morgan headline WrestleMania?

While Morgan has not yet headlined WrestleMania, her trajectory suggests it’s a strong possibility. With her current push as a top champion and her involvement in major storylines, wrestling analysts believe a WrestleMania main event spot could happen within the next few years. Her improving in-ring work and strong character development make her a viable candidate for WWE’s biggest stage.

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