Hello, wrestler fans! If you love following the WWE and admire world-class, Alexa Bliss is a name you’ll recognize instantly. Alexa Bliss is an American professional wrestler and TV personality signed to WWE, where she has been one of the most successful women’s stars of the past decade. As of early 2026, various financial sources estimate her net worth in the multi‑million dollar range, largely from WWE salary, bonuses, and endorsements.
Alexa Bliss’ Biography
| Attribute | Details |
| Real Name | Alexis Kaufman Cabrera |
| Nicknames | Five Feet of Fury, Little Miss Bliss, The Goddess, The Wicked Witch of WWE |
| Born | August 9, 1991 |
| Age | 34 years old |
| College | University of Akron (MA in Medical Dietetics), Ohio State University (BS), Columbus Community College |
| Religion | Christianity |
| Nationality | American |
| Height | 5’1″ (155 cm) |
| Turned Pro | 2013 |
| Net Worth | $2.5 million |
| Salary | $350,000 annually + bonuses |
| Husband | Ryan Cabrera |
| Relationship Status | Married |
| Instagram Profile | @alexa_bliss_wwe_ |
Early Career
Alexa Bliss was born Alexis Kaufman in Columbus, Ohio, to teenage parents who were still in high school. Sports came naturally to her—by age five, she was already competing in track, softball, and gymnastics. Her cheerleading talent took her to Division I status at the University of Akron, where she earned her Master’s in Medical Dietetics.
But life threw a major curveball at 15 when she developed a severe eating disorder that doctors initially thought might be fatal. Instead of giving up, Alexis turned to bodybuilding for recovery, winning multiple IFBB competitions and gracing the cover of American Cheerleader magazine at 17. This resilience would become her trademark.
Professional Career
Bliss signed with WWE in May 2013 despite zero wrestling background, debuting in NXT that July. After developing her character from a fairy gimmick to the “Five Feet of Fury,” she hit the main roster in 2016 and absolutely exploded. She became the first woman to win both SmackDown and Raw Women’s Championships, eventually capturing five singles titles and four Women’s Tag Team Championships with partners Nikki Cross, Asuka, and Charlotte Flair.
Her 2018 was legendary—she won Money in the Bank and cashed in the same night, plus the first-ever women’s Elimination Chamber match. After battling injuries and taking maternity leave, she returned in 2025 with a new five-year contract, proving her value extends far beyond the ring as WWE’s top merchandise seller among active women.
Husband
Alexa Bliss is happily married to singer-songwriter Ryan Cabrera. The couple got engaged at Disneyland in November 2020 and tied the knot in a beautiful ceremony at Kempa Villa in Palm Desert, California, on April 9, 2022. They’ve built a life together in Orlando, Florida, sharing their home with beloved rescue dogs.
As of 2026, they don’t have children but have been open about focusing on their careers while enjoying married life. Their relationship has weathered the usual wrestling world rumors, including ridiculous speculation about Bliss’s friendship with WWE legend D-Von Dudley (which both parties firmly shut down as purely platonic).
Alexa Bliss’ Net Worth Details
As of 2026, Alexa Bliss sits on an estimated net worth of $2.5 million. This figure comes from her $350,000 annual WWE base salary, substantial merchandise royalties (she’s the top-selling active female wrestler on WWE Shop), endorsement deals, and outside appearances. Her husband Ryan Cabrera adds another $3.5 million to their combined household wealth, bringing their total net worth as a couple to approximately $6 million. Not bad for the girl from Columbus who started with nothing but determination.
Fight Purses
| Match Type | Estimated Purse | Notes |
| Regular TV Match | $15,000 | Base rate for Raw/SmackDown appearances |
| Premium Live Event | $25,000-$50,000 | WrestleMania, SummerSlam, etc. |
| Title Match | $30,000-$75,000 | Championship bouts pay more |
| Main Event Spot | $50,000-$100,000 | Top billing commands premium |
| Annual Base Salary | $350,000 | Guaranteed contract amount |
| Merchandise Royalties | $1.6M+ annually | Top female merchandise seller |
| PPV Bonuses | Variable | Based on buy rates and performance |
Endorsements
- WWE Merchandise Empire: Alexa Bliss is the highest-selling active female wrestler on WWE Shop, moving over $1.6 million in products annually. Her “Little Miss Bliss” gear, Lilly dolls, and cosplay-inspired outfits fly off shelves.
- Maybelline Partnership: In July 2025, WWE announced Maybelline as its first-ever official cosmetics partner, with Bliss prominently featured in the campaign centered around the Evolution event.
- Paradigm Representation: In February 2025, Bliss signed with Paradigm, joining elite company like CM Punk, Drew McIntyre, and Rhea Ripley for non-wrestling opportunities.
- Charity Work: She’s deeply involved with Connor’s Cure, Make-A-Wish Foundation, and Susan G. Komen, using her platform for meaningful causes.
- Media Appearances: Competed on season 9 of The Masked Singer, was a main cast member on Total Divas, and maintains a massive social media presence.
- Video Games: Featured prominently in WWE 2K series as a cover athlete and in-game character.
- Fitness Influencer: Her transformation from eating disorder survivor to IFBB competitor inspires fitness brands.
Career Records
| Opponent | Win-Loss Record | Notable Matches |
| Charlotte Flair | Mixed (Tag Team Partners) | Multiple tag matches in 2025-2026; currently teaming regularly |
| Asuka | Positive (Recent) | Defeated Asuka on Raw (2021); multiple tag victories in 2025 |
| Bianca Belair | 0-1 (Singles) | Challenged for Raw Title at Royal Rumble 2023; lost |
| Bayley | Positive | Won Raw Title at Payback 2017; multiple feuds across brands |
| Becky Lynch | Mixed | Won SmackDown Title at TLC 2016; lost title back to Lynch later |
| Nia Jax | Mixed | Lost title at WrestleMania 34; regained via MITB cash-in 2018 |
| Sasha Banks | Negative | Lost Raw Title at SummerSlam 2017; 9-3 record against Banks |
| Nikki Cross | Positive (Tag Partner) | Two-time Tag Champions together; occasionally face each other |
| IYO SKY | Mixed | Recent tag matches in 2025-2026; competitive rivalry |
| Rhea Ripley | Mixed | Tag victories together in 2025; fierce singles competition |
FAQs
1. How did Alexa Bliss first get into professional wrestling?
Alexa Bliss didn’t have a traditional indie wrestling background. After earning her degree in medical dietetics from the University of Akron and competing in bodybuilding and fitness competitions, she discovered WWE’s online talent search in 2013. She created an audition video, was called back for a tryout, and signed with WWE’s developmental program NXT in May 2013. Her natural athleticism from gymnastics, cheerleading, kickboxing, and other sports provided an excellent foundation for professional wrestling.
2. What is Alexa Bliss’s real name and how did she get her ring name?
Her real name is Alexis Lexi Kaufman. The ring name “Alexa Bliss” came from an interesting circumstance—Alexa struggled to pronounce her catchphrase “Bless Your Heart” with an American accent, and it came out sounding like “Bliss Your Heart” instead. WWE creative took this and adjusted her ring name to “Alexa Bliss,” which stuck and became iconic.
3. Is Alexa Bliss still wrestling in 2026?
Yes, as of 2026, Alexa Bliss is actively competing for WWE on the SmackDown brand. She competed in the Women’s United States Championship match against Giulia in mid-January 2026 and continues to be featured in prominent WWE programming alongside stars like Charlotte Flair. She recently returned from a pregnancy hiatus and has been featured regularly.
4. What are Alexa Bliss’s most significant championship achievements?
Alexa is a five-time World Champion, holding the Raw Women’s Championship three times and the SmackDown Women’s Championship twice. She was the first woman ever to win both the Raw and SmackDown Women’s Championships. She’s also a two-time (or three-time) Women’s Tag Team Champion and the winner of both the 2018 Money in the Bank ladder match and the first-ever Women’s Elimination Chamber match. She’s recognized as the second-ever Women’s Triple Crown Champion.
5. How much does Alexa Bliss make annually?
Alexa Bliss’s annual earnings are estimated at $500,000–$1 million+ when combining all income sources. Her base WWE salary is approximately $300,000 per year, but she earns additional money through appearance fees ($15,000 per match), championship bonuses, and merchandise sales (which generate over $1.6 million). Her recent Paradigm talent agency representation also opens doors for additional earnings from entertainment and media projects.
6. Is Alexa Bliss married, and does she have children?
Yes, Alexa Bliss is married to Ryan Cabrera, an American pop-rock musician, since April 9, 2022. They have one daughter together, Hendrix Rouge Cabrera, born on November 27, 2023. Alexa has been open about balancing her professional wrestling career with motherhood and frequently shares family moments on social media.
7. Has Alexa Bliss appeared in movies or TV shows outside of wrestling?
Yes, beyond her professional wrestling career, Alexa has appeared in several entertainment projects. She guest-starred on the Peacock revival of Punky Brewster, appeared on The Masked Singer (Season 9, where she was the Axolotl), and made appearances on various other TV shows. Most recently, she lent her voice to the character Obiguro in the English dub of the Netflix anime series Sakamoto Days, which debuted in early 2025. She’s also voiced characters in other animation projects.
8. What is Alexa Bliss’s educational background?
Alexa Bliss holds a bachelor’s degree in Medical Dietetics from the University of Akron in Ohio. She also attended Columbus Community College. Her background in nutrition and health science is relatively uncommon among professional wrestlers and showcases her intelligence and dedication to health and wellness. She studied while competing in NCAA Division I cheerleading at the University of Akron.
9. What is Alexa Bliss’s current net worth in 2026?
As of 2026, Alexa Bliss’s estimated net worth is approximately $2–5 million, with most credible sources placing it around $2.3–2.5 million. When combined with her husband Ryan Cabrera’s net worth, their household net worth is estimated at approximately $6 million. Her net worth has grown significantly due to her championship reigns, merchandise sales, social media following, and entertainment opportunities.
10. What controversies or challenges has Alexa Bliss overcome?
Alexa Bliss has been remarkably open about her personal struggles. At age 15, she was diagnosed with anorexia nervosa, a life-threatening eating disorder. Doctors initially worried she might not survive, but she recovered through treatment and determination. The condition briefly resurfaced during her college cheerleading years, causing significant weight loss, but she ultimately overcame it through fitness and bodybuilding. Her resilience and transparency about mental health and eating disorders have made her a role model for many fans. Additionally, she took a hiatus from wrestling from 2023–2025 during her pregnancy, returning refreshed in 2025 and continuing her career in 2026.